In this episode, I talk with Nathaniel Whittemore, producer of Long Reads Sunday, a curated list of the best content in crypto. We discuss the problems with crypto marketing, the ills of the advertising industry and the broken model of the Internet.
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“The business model for surveillance, which can be used for ill, is advertising.”
— Nathaniel Whittemore
Interview location: Skype
Interview date: Wednesday 28th Nov, 2018
Company: NLW & CO
The crypto industry is blessed with many smart thinkers and content producers. Across Twitter, Medium, news sites and blogs there is a regular supply of thought pieces and analysis where contributors speculate on the future of the industry.
There are often opposing views which can stretch to disagreements and impassioned debates. Keeping up with all this content can be difficult, which is why Nathaniel Whittemore’s Long Reads Sunday has become an essential follow for anyone in the industry.
Nathaniel carefully curates all the news, articles and discussions into a super thread of threads on Twitter where he carefully knits together the narratives from the week into a coherent story.
Nathaniel came on the podcast this week to discuss Long Reads Sunday and other key narratives, from the problems with crypto marketing to how technology is advancing faster than society can adapt.
00.03.35 – Intro and welcome
00.08.45 – Nathaniel’s career background
00.15.20 – Background to social good
00.19.17 – Problems with the advertising industry
00.27.18 – Ethical choices with clients
00.32.34 – Nathaniel’s view of the current crypto market
00.39.15 – Non-fungible tokens and virtual reality
00.47.50 – View of crypto marketing
00.53.52 – Design and UX in crypto
00.58.29 – Lean methodology and application in crypto
01.05.25 – Solid crypto projects (includes BAT and Brave)
01.09.58 – The ills of modern advertising and privacy
01.21.07 – Process for Long Reads Sunday
01.33.07 – How to stay in touch with Nathaniel and follow LRS