How do you buy outdoor advertising? You know, billboards. Did you know that most of that inventory isn’t computerized yet? That you can’t see a preview of what your ad would look like from the freeway? That there is lots of unsold inventory? That you can’t bid on that unsold inventory easily? Well, Adstruc is trying to change all that with a management system for outdoor advertising that’s pretty brilliant. A friend of mine who works for Google Ventures says this was his favorite company at the recent Techstars demo day in Boulder, CO, so I met them and had a good conversation.
More details on Adstruc’s online marketplace for outdoor advertising: